1. Follow the leads. Twitter isn’t just about your tweets; it’s also a great source for information on your competition. Monitor their engagement, find out what the hot topics are. This will give you fresh insight on how to broaden your own following and what those people are looking for. It may even show you what your competition is doing better than you. With a little tweet tweaking, you may be able to get those followers to convert to your own company.
2. Save the sales pitch. Don’t get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers’ mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door salesperson.
3. Keep it short. Posting links and content is a great thing, but Twitter users are all about brevity, so be sure to shorten your links may be by using a redirect service. Twitter will also automatically shorten your links using their built in T.CO shortner.
4. Reply with a period. Twitter filters allow users to only view replies if they are following each side of the conversation. But by starting off your reply with a period, the post won’t start with @–it will instead be viewed as a separate tweet and will be seen by all of your followers. Breaking grammar rules never felt so good.
5. Lose a few characters. Yes, 140 characters is the technical limit on Twitter, but all the cool kids are now only tweeting with 125 or less. Short, punchy tweets will grab your followers’ attention rather than getting lost in their feeds. The more characters left, the easier it is for people to retweet and add their own comment as well.
6. Ask Questions. People want to feel like you value their opinion and asking questions, even simple ones, tend to receive more engagement.
7. Be a resource. Providing value and being seen as a resource is a sure way to build a quality follow and to get retweeted. In a sea of nonsense and worthless tweets, if you’re the one sharing quality, interesting content; you’ll stand out. If you spend all of your time sharing what you ate or drank, you very well could lose followers.
8. A picture’s worth a thousand tweets. I can’t stress enough how important pictures are in any social media platform, and Twitter is no exception. Twitter now displays images in timelines, and if you’re not taking advantage of this you’re missing out. An image attached to any tweet is sure to increase visibility and engagement.
9. Don’t be too good for people. No matter how well known you are, or how busy you are don’t be that person who thinks they are too good to reply to anyone. I’m typically slammed, but I still take time every day to answer each and every person (that I see) who tweets me, thanks me, says they are reading my book etc. I believe in building your fans and brand champions one engagement at a time. It’s amazing how one quick conversation or reply can make someone feel appreciated and turn them into a brand champion or personal fan.